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Key Takeaways: Design Basics for Non-Designers

Written By Pensacola Young Professionals

Event Recap

This week, we had the pleasure of hosting PYP alum Veronique Zayas of Hatchmark Studios for a seminar supporting our members in need of those basic design skills for the […]

This week, we had the pleasure of hosting PYP alum Veronique Zayas of Hatchmark Studios for a seminar supporting our members in need of those basic design skills for the job we weren’t prepared to do! As always, Veronique knocked it out of the park. Here are the key takeaways from our VP of Professional Development, Kristy Craig:

 

Font & Graphic Design
  • Clean and simple font is best
  • No more than two different fonts (should complement each other)
  • Stay on brand (design for your mission, not based on your personal style/preferences)
Photography
  • A photoshoot with your real clients or in real moments is always best.
  • When a photoshoot is not possible, shutterstock.com and gettyimages.com have great stock images.
Layout 101
  • White space is important!
  • It’s better to have more pages with limited text/copy rather than one super busy page.
  • The image(s) you select to support your copy should reflect what you’re selling/advertising.
  • When using background photos, choose something clean and uncluttered where content can be legible.
  • Look at magazines for inspiration in layout and design
Social Media 101
  • Group your content into buckets (what does your audience care about?)
  • Take advantage of making reels and galleries.
  • Break up the content on Instagram – people are more likely to scroll through small blocks of content than read through one busy page.
  • Facebook is great for events; Instagram is great for visuals.
  • Create a monthly social media calendar to plan out your social media posts. What is the copy, what platform does it go on, what images will be used, what hashtags will be used?
Tools & Resources
  • Canva (graphic design platform for social media, flyers, presentations, etc.)
  • Envato Elements (video, photo, and graphics templates)
  • Google Fonts (download free fonts)
  • Wix or Squarespace (website designs)
  • Skill Share (~$150/year – teaches you skills for every field or interest level)
  • Adobe Color (explore color palettes and color pairings)

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